Information Design and Usability Services
N-vent can help you design your content for maximum usability.
Information design is one of the most important factors in building a website. It's easy to get caught up in how things look; but the information being presented is the core of what the website is all about. Knowing exactly what information is most important to your audience will allow you to build a website that will keep them coming back. To fully know this, you need to understand your target audience. If they are not inclined to spend a lot of time reading online, then you should plan to have your content be short and to the point. If they are young, then you should plan information that is relevant to that age group. If they are well-educated, you should give them interesting and engaging information. In short, your online business goals can be best met be providing content that is relevant and meaningful to your audience.
Purposeful Web Creation
Before building anything, you should define your reasons for having a website. Some reasons may include:
- To build a favorable impression
- To develop a a better list of potential clients or customers
- To sell products or services directly using ecommerce
- To increase sales leads through increased customer contact via email
- To make product information available to distributors
- To make product information available to customers
- To strengthen your brand identification
Organization
Organizing your information is a very important part of your planning. Carefully think through the different parts, and ask these questions:
- What information help the website's purpose?
- What can be grouped?
- What makes sense to stand on it's own?
- How can you give easy access to related content?
- How can you simplify your outline?
Information Usability
You want to guide your visitors through your content in a way that is natural, logical, and easy. Natural connections can be made from part to part; putting yourself in the mind of your visitor will help you make these connections. For example, buying a digital camera naturally leads to buying an extra battery or a lens cap, so make that connection an easy one. Real-life trials are great tools in testing your information flow. After organizing your content, ask different people to review it, it only takes a minute. Often you can gain insights from the people around you, fresh insights and ideas are very valuable.